The most sought out platform for people of all ages has finally come true through Internet in the form of social networking. Keep in touch with your friends, family and get new friends. Share your picture and favorite videos. Comment / Scrap your friends. That's not all. Social Networking has now become a powerful media for marketing. Nearly 50% of the advertising for products and stuffs are advertised through Social Networking.

Although sites for dating and matrimonial have come up, they could not stand a chance amidst the war among the Social Networking Sites. One reason, I assume should have been is that social networking sites gives a more realistic and face-to-face links between people. These are the sites that people visit often. This formed the basis for marketing.

Sites such as Facebook, MySpace, Orkut and many more stand as the most popular among the social networking sites. Initially developed for small group of people and then commercialized due to its growing popularity all these sites stand a testimonial to the popularity these sites have among people. For now and years to come this may be the growing trend for people who exploit the market to showcase their product. But nothing is constant. There will be another trend that might soon catch up.