The clash of the cultures or titans of the Email and search engine providers is on. Having an email doesn't cost anything. Moreover, it has become necessity to all, next only to cell phones. There are a large number of online providers of email. But when it comes to the best in the business, it is unquestionably either Yahoo or Google. Most have more than one email Ids and personally I have many.

It is all free to use almost all the service they provide - from email, search engines, maps, entertainment, news, weather forecast, translator and they still they make not just some money but lot-n-lots of money. This is because these two giants have discovered the secrets of how to use internet traffic to make money. Marketing products and Ads are their main sources of income.

These giants are still growing. Google has acquired Youtube and many more small companies that proved successful and so did yahoo. But when it comes to chose between Yahoo and Google, I would go for Google. Google is indisputably the best in the business. It has a range of products for all. From those who need just their email service, they have Gmail and to those who look to make money, they have Adsense. They have learned the trick of the trade and probably for some more years to come they will top the table unless Yahoo and other rivals learn the trade to outclass Google in their own game.